This super zoom camera has a far reaching 10x optical zoom lens, 2.5 inch LCD (230,000 pixels), takes both xD and SD cards, has an ISO range of up to 1600, dual shot mode (two images in rapid succession, one with and one without flash), 14 scene modes and 27 megabytes of internal memory. It is powered by four AA batteries.

Advanced amateur photographers interested in an affordable, step-up digital camera will welcome the introduction of the seven-MegaPixel, long zoom, SLR-styled FinePix S700, announced today by FUJIFILM U.S.A., Inc.
FinePix S700

Ideal for families seeking to kick it up a notch with a more advanced, compact SLR-style digital camera without losing operational simplicity, the FinePix S700 is feature-packed, yet affordable and easy to use. Additionally, its powerful 10x optical zoom will ensure that you capture great close-up action shots of your kids playing sports or candid shots of the
family on vacation.

Rounding out its powerful feature set is a seven-MegaPixel CCD, a 2.5" LCD plus electronic viewfinder (EVF) and ISO levels of up to ISO 1600 at full resolution. The FinePix S700 also utilizes many of Fujifilm's unique and innovative technologies such as:

* Picture Stabilization mode : A selectable mode, Picture Stabilization uses the heightened sensitivity of the FinePix S700 and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.
* i-Flash (Intelligent Flash) : i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix S700 to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a "washed-out" effect. And with an automatic pop-up flash, it's always ready when you need it.
* Dual Shot Mode :In this selectable mode, the FinePix S700 quickly shoots two images in rapid succession -- one with the flash and one without – and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.
* 14 Pre-programmed Scene Modes : The FinePix S700 features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text.

The FinePix S700 also features a versatile xD/SD Media Compatible Slot that accepts both xD-Picture Cards™ and SecureDigital™ (SD) media cards, providing photographers with greater flexibility and more storage options.

The FinePix S700 will debut in March 2007 at a retail price of $249.95.

Fujifilm Finepix S700

Digital Camera Review has a review of the Sony Cyber-shot DSC-S700 and writes, "The Sony Cyber-shot DSC-S700 is an entry-level camera meant for first time digital camera buyers or someone who wants an easy to use camera. Quick performance, excellent battery life, and good image quality make this camera worthy of consideration. The controls aren’t very comfortable, so definitely try before you buy, but the build quality is very high with a stylish metal body. The single movie mode (320x240 at 30fps) is a bit disappointing, but I would rather have the 30fps at a smaller resolution that the S700 has than 15fps at a higher resolution. There are other cameras in this entry-level class that I prefer the image quality from, like the Nikon Coolpix L series, but the Sony S700 definitely beats the speed of operation of the Nikons and still has good image quality."

DPExpert has a reviewo f the Fujifilm Finepix S5700 and writes, "The Finepix S5700 is a lot of camera for the money. Neither the camera nor the instruction book treats the user like an idiot. There is a built-in assumption that the customers may be point-and-shooters but it costs no more to cater for those who want to expand their photography experience. The only issue that stops the camera being highly recommended is the image noise. If you can live with an ISO200 limit then it deserves consideration."

CNET has a review of the Fujifilm FinePix S700 and writes, "Shooting speed is the big disappointment, mostly because of the slow focusing system. ... If you ignore most of the off-key bells and whistles and stick to basics like moderate ISO speed settings and semimanual exposure modes, the Fujifilm FinePix S700 offers quite a bit for your money. If Fuji had only traded some of those high ISO gimmicks for better shooting speed and a more streamlined interface, this might have been a darn good camera."

DCResource has a review of the Fuji FinePix S700 and writes, "Photo quality was good, but not without some noticeable issues. On the positive side, the S700 generally took well-exposed photos, with accurate colors and pleasing sharpness. The camera keeps noise down to a minimum until ISO 400, with things going downhill after that (due to increased softness and reduced color saturation). Now the bad news: the camera has issues with corner softness, blown highlights, and purple fringing. None of these matter for small prints, but if you're doing a lot of 8 x 10's or viewing things on your computer screen then you'll certainly notice them. The S700 also has a redeye problem, even with the flash-based reduction feature turned on."

Steve's Digicams has a review of the Fujifilm Finepix S700 and writes, "The overall image quality of the S700's 7-megapixel imagers is very nice. Even the 7M normal mode produces great photos. The majority of our outdoors shots were sharp and well exposed, and as with most Fuji models, colors are richly saturated. When shooting indoors, the S700 produces beautiful people photos when using the dedicated Portrait scene mode. ... Fujifilm's FinePix S700 is a very capable and appealing "entry-level" prosumer digicam. With 7-megapixels, a versatile 38-380mm 10x zoom lens, loads of useful exposure modes, great performance, and comfortable SLR style body, the S700 will be hard to beat, especially with an MSRP of only US$249 or less! The only downfalls I found were the above average amounts of purple fringing, and the fact the LCD blacks out in between shots (when shooting in a sequence not burst mode.)"

Trusted Reviews has a review of the Fujifilm FinePix S5700 and writes, "Since it has no image stabilisation the S5700 relies on its high-ISO capability to provide a fast enough shutter speed to make the long zoom viable, and it certainly scores well in this area, although it’s not quite up to the levels of some other Fuji cameras. It uses a conventional 1/2.5-in CCD rather than Fuji’s own SuperCCD technology, and so it does suffer from some high-ISO noise, but pictures are still good up to 800 ISO, which is a pretty fair performance. ... overall image quality is excellent, with good exposure and colour rendition, and very good overall sharpness. The lens does produce quite bad barrel distortion at the wide-angle end, but makes up for it by providing tons of sharp detail right across the frame. The only bum note is that usual Fujifilm bugbear, massive purple fringes on all high-contrast edges. I really wish Fuji would solve this problem, because it is the only real fault with what is otherwise a superb camera."

Megapixel has a review of the Fujifilm FinePix S700/S5700 and writes, "The Fujifilm FinePix S700/S5700 is a very good camera that easily produces excellent images. If its flash is no better than most compacts, its image quality outdoors is one of the best we have seen recently. This said, could the FinePix S700 be even better? Yes, it would be even better if it also offered an effective optical stabilizer. But even as is, this camera should garner a wide following."

Steve's Digicams has a review of the Olympus EVOLT E-510 and writes, "The Olympus E-510 is a very capable digital SLR, offering terrific image quality, an extensive list of useful features and an automatic cure for a common dSLR annoyance - the dusty image sensor. The E-510 is also a terrific value; for under $1000 you can get the E-510 in a Two Lens Outfit with both the 14-42mm and 40-150 lenses, a package that covers an effective focal length range of 28-300mm. It competes well with other consumer dSLR's and offers a compelling alternative to those considering high-end consumer digicams. The E-510's Auto and Scene modes will produce high quality snapshots for beginners, while its advanced operating modes will satisfy the enthusiast photographer - it's truly a camera the entire family can use."

Cameras.co.uk reviews the Fuji Finepix S5700 and writes - "The Fuji Finepix S5700 has two big plus points for anyone looking for a digital camera with a longer lens. The first is its low price tag and the second is ease of use. Picture quality is not perfect, but taking the price of the camera into account I cannot be too critical..... The Fuji Finepix S5700 is one of the cheaper super zoom digital cameras. Therefore it is understandable if picture quality wavers in places. It is one of the easier to use super zooms, despite the fact that the camera has manual exposure controls."